COGNITIVE- Since, human creativity and problem-solving remain irreplaceable, even in an AI-driven world therefore building cognitive skills is very important.
BUIDING AI FEATURES- Marketers must collaborate with tech teams to ideate and implement AI tools like recommendation engines or personalization systems.
PROMPT ENGINEERING- Learning to master the craft of giving accurate prompts to AI tools is also something that a person should be perfect at.
MACHINE LEARNING - The knowledge of machine learning works helps marketers make sense of predictive analytics, customer segmentation, and personalization strategies.
MEASURING CHATBOT PERFORMANCE AND ROI- Evaluating engagement, lead conversion, and customer satisfaction through analytics helps optimize chatbot strategy.