5 Essential Metrics to Monitor in Your PPC Campaign

CLICK- THROUGH RATE- This measures the percentage of people who click on your ad after seeing it.

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CONVERSION RATE- This tracks the percentage of clicks that result in a desired action.

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COST PER CLICK- This metric shows how much you’re paying for each click on your ad.

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QUALITY SCORE- Provided by Google Ads, this score reflects the relevance of your ads and keywords.

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RETURN ON AD SPEND- This measures the revenue generated for every dollar spent on advertising.

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Get The Best Digital Marketing Service

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