CAMPAIGN MANAGEMENT AND CONTENT CREATION- This covers all media outlets from social platforms to email marketing and automation to paid advertising campaigns and content marketing.
AUDIENCE ENGAGEMENT- Getting audience engagement in digital marketing is the most necessary so responding to comments, DMs, reviews, and engaging in relevant community groups or forums is important.
MANAGING PAID ADS- Next thing a digital marketer does is setting up and optimizing Google Ads, Meta Ads, or LinkedIn campaigns to increase visibility and sales.
MONITORING WEBSITE TRAFFIC- This means tracking user behaviour via Google Analytics or Hotjar to understand where users drop off or engage more.
COLLABORATING WITH DESIGN TEAM- One more important task which a digital marketer does is working closely with UI/UX designers or web developers to ensure content, design, and functionality are aligned.