Seo Vs Geo-Which One Helps You Rank Better?
Ever felt confused by all the talk around SEO vs. GEO? You’re not alone. In the evolving world of digital marketing, knowing the difference (and the similarities) between the two can make or break your strategy. In this blog, you’ll walk away with a clear understanding of how SEO and GEO marketing work, how they […]
Turning Likes into Sales with Social Commerce
Are you still counting likes but wondering when they’ll turn into real sales? Here’s a fact you can’t ignore-over 55% of social media users have made purchases directly through platforms like Facebook and Instagram, thanks to the booming rise of social commerce. If you’re also someone who wants to know how to turn passive followers […]
Voice & Visual Search Trends Every Brand Must Know
You’re not imagining it-social media is changing faster than ever. Algorithms evolve, user behaviours shift, and platforms compete to stay ahead. Amidst this digital whirlwind, one thing is clear, how users search and discover content is transforming. If your brand can understand and leverage voice and visual search on social media, you’ll be better positioned […]
Micro or Macro Influencer? Which’s Best for You?
In today’s digital-first world, influencers have become the center point of the digital marketing industry. Whether it’s a macro influencer with a million followers or a micro influencer with a tightly knit audience, brands are investing heavily in influencer collaborations. The truth is, it no longer matters how big or small their audience is-what matters […]
Mastering Ethical Advertising on Social in 2025
Are you tired of seeing ads that feel pushy, misleading, or just plain inauthentic? You’re not alone, and your audience feels the same. In a digital world full of noise, today’s consumers value honesty, transparency, and purpose. That’s why ethical advertising has become more important than ever on social media. If you’re a brand looking […]