Running social media for a brand is not as easy as you might think it is. The posts and content that work in the USA might not work in Australia or Canada. In order to run a social media page for someone on the other side of the world, you need knowledge on their local culture, language and mindset. You need to imagine yourself as a local to hit the right audience with your posts.
In this blog, you will read how Social Matters – the best digital marketing agency, uses this knowledge and understanding to get the best results for any international brand.
Understanding your audience
Reaching your local audience
Before we make a strategy or post anything on your accounts, we first research about the locality of your brand, the industry and your audience. The behavioural patterns, languages and dialects, local trends are some of the factors we look into while studying your brand. We also analyse the following:
- How people in your city use social media
- Which platforms they use the most when looking for a product/service related to you
- What type of content they engage with the most
- Local buying behaviour and interests
This helps us understand your audience the same way a local team would.
Creating location-specific profiles
Marketing for a brand in California does not mean the same strategy will work for a brand in Texas. Even within the same country, marketing and strategies can be different from area to area. We build a strategy and profile based on:
- The age demographics of your customers/clients and their lifestyle
- Some of the local culture and interests
- Language style and tone used in that specific area of marketing
- What influences the buying decisions of the age demographic
Speaking your Brand’s Local Language
We do not always write content that sounds international. We create content that feels local.
From spelling styles and phrases to tone and humour, we adapt the language so your audience feels the brand understands them. This applies to captions, ads, comments and replies.
Choosing the Right Platform for your Market
Not every social media platform has the same effect on everyone. It might differ with age groups, different areas, genders, etc. For example, a customer from Texas might use facebook and facebook marketplace and someone from New York might use TikTok instead of facebook.
We identify your audience and the platforms they use the most for the maximum reach and conversions.
Platform roles and expectations
The posting on social media platforms are done with clear goals in mind. Some of them might be:
- Awareness and reach
- Engagement and community building
- Leads and sales
Creating Content like a Local
We create content themes that align with your local audience, such as:
- Your brand story in a local context
- Product or service education
- Customer reviews from the same region
- Behind-the-scenes and local updates
We also schedule posts based on your local time zone and peak activity hours. Posting at the wrong time reduces reach, no matter how good the content is.
Managing your Online Community
Not just posting, we have to maintain consistency with the customers/audience as well. We manage comments and messages in a way that matches your brand’s local voice. This way, we can build trust and engagement for your brand.
Measuring your Brand’s Growth
We measure your brand’s growth regularly and consistently to check and improve the results. We track:
- Reach and engagement including the regions, gender and social media platforms in which your posts are the most engaging
- Website visits from your region
- Leads, enquiries or store visits
- Cost per result within the area
Why Brands Trust us for their Social Media Marketing
- We understand global platforms and local behaviour no matter which country you are situated in
- We research deeply before creating content for your brand
- We focus on real growth, not just posting
- We work as an extension of your internal team
FAQs
1. Can an agency from another country really understand the local market?
A. With proper research, data analysis and localisation, distance is not a barrier.
2. Do you handle ads and organic content together?
A. Both work best when planned together.
3. Can you manage multiple cities or states for one brand?
A. We can create separate strategies for different locations if required.
4. How soon can we see results?
Local ads or paid ads can show results quickly. Organic growth builds steadily over time.
Conclusion
Strong local marketing is not about where the agency is based. It is about how well they understand your audience.
We help brands across the world grow in their own cities and states by creating social media strategies that feel local, relevant and effective.
If your brand wants to connect better with the people around you, contact Social Matters – the best digital marketing agency today.
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