Franchise Marketing
What is Resource & Digital Marketing?
Marketing defines your brand image and makes you stand vibrantly apart. Digital marketing has potential to drive tangible gains to your business. Our customised marketing plan with at site full time Resource strikes the right balance and amplifies conversion to help you achieve your milestone.
Our Exclusive Franchise Digital Marketing Services
Having a Brand Presence today is of paramount importance as it brings credibility to your business. So we at Social Matters cover each & every aspect of Franchise Marketing for Expansion. In this program, we imbibe Digital Marketing i.e. Online Marketing to strike towards your potential & goals.
There has been a massive transformation in the era of marketing due to the exceptional growth of Digital Marketing and the stats are surely convincing. Digital Marketing is interactive, shareable, adaptable & portable! It primarily involves Social Media Marketing i.e., Marketing your business on Facebook, Instagram, WhatsApp & Google.
Marketing Management & Lead Generation
- We focus on the generation of leads.
- Designing the Marketing Strategy Plan based on the rollout, marketing intelligence, and Target Market /Investor.
- Sharing procured Marketing Activities with the Brand on a Weekly basis.
Structure Resource Development and Lead Management Service
- Social Matters will screen and shortlist the right resource suitable as per the Brand Profile.
- Social Matters will Train the Resource and build its capability to manage required Franchise
acquisition tasks. - Social Matters will assign leads to the Resource on weekly basis.
- Resource to filter and ensure the lead meets the brand profile.
- Social Matters along with Brand will conduct Weekly reviews to plan effective results.
- Resource will educate and pitch the Prospect on the business and the franchisee’s role.
- Resource will educate and pitch the Prospect on the business and the franchisee’s role.
- Resource will Facilitate meetings with suitable Prospects and the Brand post weekly reviews.
- Resource will conduct Follow up calls and share post-meeting feedback.
Structure Resource Development and Lead Management Service
Social Matters
Generation of Leads, Due diligence of short listing the investors & identification of most appropriate candidates
01Resource
Educate the Candidate on the business and the franchisee's role including initial introduction & fact finding calls with candidates to learn more about them.
04Social Matters + Resource + Brand
Social Matters along with Brand will conduct Weekly reviews to plan effective results.
05Resource
In depth discussion to qualify the investor. Thorough review of the candidate to assess suitability for the franchise.
06
Key Responsibilities For Acquisition of Franchise
| Role | Social Matters | Resource | Client |
|---|---|---|---|
Lead generation | 100% | - | - |
Lead Filteration | - | 100% | - |
Lead Management | - | 100% | - |
Negotiations | - | 100% | - |
Credibility Check | - | 50% | 50% |
Deal Finalisation | - | 50% | 50% |
Site Selection | - | - | 100% |